THE EDIT STUDIOS
CAMPAIGNS / STILLS / FILM
I used to shoot fashion campaigns.
Now I build them with AI.
Same eye. Considerably less equipment.
AI photography and film for brands, products and people who need campaign imagery without the studio, location, production team and the patience I no longer have.
WHY AI?
BECAUSE
PHOTOSHOOTS
HAVE TOO MANY PEOPLE.
I spent years as a fashion photographer.
I know the drill. Studios. Lighting. Locations. Makeup. Hair. Assistants. Retouching. Call sheets. Equipment. Somebody is late. Somebody is hungry. Somebody has lost an earring worth more than my first car.
Beautiful results. Absolutely exhausting behaviour.
Now I can create the entire bloody campaign from my laptop.
→ YOU, BUT WITH A SUSPICIOUSLY LARGE PRODUCTION BUDGET.
Paris rooftop? Obviously. Hotel suite? Done. Campaign in Milan before lunch? Nobody needs to know you were actually drinking coffee in Marbella.
→ YOUR PRODUCTS CAN DEVELOP DELUSIONS OF GRANDEUR TOO.
Perfume campaigns. Jewellery editorials. Beauty. Fashion. Interiors. Still life. Your innocent little product can wake up tomorrow believing it has a contract with Condé Nast.
→ NEED A MODEL? I’LL MAKE HER.
Right face. Right attitude. Right wardrobe. Never late. Never hungover. Never asks whether she can bring her boyfriend to the shoot.
→ AND THEN I MAKE THE WHOLE THING MOVE.
Campaign films, editorial clips and beautifully unnecessary little cinematic moments that make scrolling past your brand considerably more difficult.
No flights. No location permits. No catering budget. No 6 AM call time.
Just the part I actually liked:
the creative direction.
AI removed the production circus.
Unfortunately, it has done absolutely nothing about my standards.
Nobody flew to Paris. Keep that to yourself.
What are we working with?
You, but with better staff.
Send me your photos and I’ll give you the campaign shoot without the photographer, studio, makeup artist, hairstylist, wardrobe stylist, lighting crew and seventeen people whose exact purpose nobody has established.
You can be in Marbella on Tuesday and mysteriously shooting a campaign in Paris by Thursday.
Very efficient. Slightly suspicious.
Someone who doesn´t exist.
Don’t want to be the face of the brand? Fine. We’ll hire someone imaginary.
I create a fictional model specifically for your brand, then art-direct her into whatever world we decide she belongs in.
No stock models. No woman-in-beige-blazer holding a laptop. No discovering three months later that your “exclusive” brand face is also advertising haemorrhoid cream in Belgium.
Standards.
Your product after a very
good divorce.
Send me your product imagery and I’ll give it the campaign budget it has always believed it deserved.
Perfume on a marble vanity in Paris. Jewellery at a black-tie dinner. Skincare somewhere architecturally inappropriate. Handbags behaving like they have inherited money.
No studio build. No location hire. No flights. No production crew.
Your accountant may remain seated.
And yes, we can combine them.
You with your product.
A fictional model with your product.
Product-only campaigns.
Stills. Film. An entire visual affair.
We’re not emotionally attached to reality here.
HOW IT
WORKS.
01/ Send me what
we´re working with.
If the campaign is starring you, send me a selection of clear, everyday photos of yourself. Phone photos are absolutely fine. Different angles, expressions and lighting give me more to work with.
No professional shoot required.
That would rather defeat the point.
If we’re shooting your product, send me clear product images and any existing brand material I should see.
If we’re creating a fictional model for the brand, you don’t need to send me a woman. I’ll handle the casting department. Conveniently, she has no agent.
02/ Tell me where
we´re going.
You tell me about the brand, what you’re selling, what the images are for and anything I absolutely need to know.
Then we decide on the visual direction: styling, locations, mood, campaign concept and the general level of inappropriate behaviour.
Paris hotel suite?
Marbella pool?
Back of a limousine at 2am?
This is not passport control. We have options.
03/ I take it from here.
I art-direct and create the shoot, then edit and refine the final images so they work as one campaign, not 30 unrelated AI experiments that happened to survive the evening.
This is the bit involving AI, retouching, editing, creative direction and an unreasonable number of tiny decisions you are paying me not to bother you with.
You may go and have lunch.
04/ Your campaign
arrives.
You receive your finished editorial images, ready for your website, social media, launches, campaigns and whatever else has been looking slightly underdressed lately.
No studio booking.
No makeup chair at 6am.
No hairstylist.
No photographer.
No lighting crew.
No standing in front of twelve people while somebody says, “Just relax your mouth.”
Same campaign. Considerably fewer people.
AI-GENERATED
CAMPAIGN FILMS
Press play.
This used to require quite a lot of people.
A model.
Photographer.
Hair. Makeup.
Stylist. Assistants.
Studio. Location. Equipment.
And at least one person asking when we’re having lunch.
Now it requires considerably fewer.
I can create the model, the location, the styling, the light, the stills and the film.
Or I can use you.
Or your product.
Or all three, if we’re feeling ambitious.
Fashion. Beauty. Jewellery. Perfume. Interiors. Products.
Campaign films, launch films, reels and moving imagery for your website.
The same brain that spent years behind the camera is still doing the art direction.
The circus has simply been fired.
And if the film needs its own sound, I can create original music for the campaign too.
No stock track that has already had a relationship with 600 skincare brands.
Much better.
No models were inconvenienced in the making of this campaign.
...luxury is the baseline.
Your brand deserves a runway.
...editorial without the entourage.
CHOOSE YOUR AFFAIR.
EDITORIAL STILLS / CAMPAIGN IMAGERY
THE LITTLE AFFAIR
10 finished images →
$149
One visual direction. Enough for a very respectable little brand refresh, launch, website update or month of pretending you have an in-house creative department.
You send me you, your product, or tell me we need to invent somebody.
THE CAMPAIGN
20 finished images →
$249
A proper editorial story with more room to misbehave. Multiple compositions, details and campaign imagery designed to actually work together across your website, social media and launches.
Not 30 unrelated AI accidents wearing the same lipstick.
THE FULL WARDROBE
35 finished images →
$399
For brands with commitment issues when asked to choose only 30.
A substantial campaign library with enough imagery to dress the website, socials, launches, funnels and whatever else has been wandering around looking underfunded.
You should be able to disappear with these for quite some time.
AI-GENERATED MOTION / ORIGINAL MUSIC
CAMPAIGN FILM
Your brand has been still long enough.
I create AI campaign films that look like they had a production budget, a casting director and several people arguing about lighting.
You send me the product, the brand, yourself, or absolutely nobody.
I build the world around it.
A perfume campaign in Paris.
A jewellery film after midnight.
Your face somewhere you have never been.
A woman who doesn’t exist wearing something that does.
Campaign films. Fashion films. Product films. Launches. Reels. Website loops.
And because the wrong music can ruin an excellent dress:
Original music, made for your campaign.
No fixed packages here. A six-second visual obsession and a full campaign film are not the same job.
Tell me what you want to make.
I’ll price the affair accordingly.
No studio. No stress. No awkward posing.
No paying twelve people to photograph one lipstick.
Just billionaire visuals delivered straight
to your inbox.
Ready to look like the cover story
instead of the scroll-past?
SELECTED WORK / 01
ROENNE
Private Business
BRAND IDENTITY / ART DIRECTION / CAMPAIGN IMAGERY / FILM / ORIGINAL MUSIC
CAMPAIGN STILLS / 01
THE PROJECT / 01
THE PROJECT
ROENNE is a fashion brand created from the ground up by The Edit Studios - from identity to campaign.
The name, logo and monogram. Colour palette and typography. Brand world and art direction. Campaign stills, film and original music.
PRIVATE BUSINESS became the first expression of that world - built around structure, restraint and a woman very much on her own terms.
One brand. One visual language. Every detail connected.
THE FILM / 01
PRIVATE BUSINESS
Campaign film / 00:33
Art direction, imagery, motion and original music by The Edit Studios.
THE IDENTITY. THE WORLD. THE CAMPAIGN.
See how ROENNE was built from the first mark to the final frame.
