THE EDIT STUDIOS
SELECTED WORK / 01
ROENNE
Private Business
BRAND IDENTITY / CREATIVE DIRECTION /
BRAND WORLD / CAMPAIGN / FILM / ORIGINAL MUSIC.
THE BRIEF / 01
THE CLOTHES
CAME FIRST.
ROENNE started with the clothes.
Oversized blazers, silk shirts, pleated trousers. Pieces that felt strong without feeling stiff. Easy, but never casual.
The clothes already knew what they were.
The brand around them didn't exist yet.
So we started there.
With the tension that was already in the collection - masculine and feminine, structure and ease, dressed and undone - and built everything else around it.
The name.
The identity.
The imagery.
The world.
The clothes came first. ROENNE followed.
THE IDENTITY / 02
NOTHING
TOO POLITE.
ROENNE needed an identity with the same tension as the clothes.
Refined, but not delicate.
Feminine, but never sweet.
Quiet, without disappearing.
The wordmark was kept restrained. The monogram was allowed to misbehave a little.
Everything else followed their lead.
THE SYSTEM / IN MOTION
THE BRAND WORLD / 03
The identity was never meant
to live in a brand guide.
It had to work on glass.
On paper.
On a box carried down the street.
Same woman. Different room.
A place to go.
ROENNE, translated into space. Quiet, spare, and deliberately understated.
THE DETAILS
ROENNE
THE CAMPAIGN / 04
THE CAMPAIGN / 04
PRIVATE
BUSINESS.
The clothes were hers.
Where she was going was nobody else's concern.
A car. A good coat.
No explanation.
PRIVATE BUSINESS became ROENNE's first campaign - a woman in motion, with somewhere to be and no particular interest in telling us where.
PRIVATE BUSINESS / 01
ROENNE's first campaign.
She had somewhere to be.
That was all we needed to know.
THE CAMPAIGN / STILLS
THE FILM / 05
00:33 OF
PRIVATE BUSINESS.
No dialogue.
No explanation.
Just somewhere to go.
THE FILM / 05
PRIVATE BUSINESS
Campaign film / 00:33
THE SOUND / 06
SHE NEEDED
A VOICE.
ROENNE was never going to borrow somebody else's soundtrack.
The same restraint that shaped the clothes, the identity and the images had to be heard, too.
Low. Rough around the edges.
A little late to the beat.
PRIVATE BUSINESS became the first sound of ROENNE.
PRIVATE BUSINESS
Original music / ROENNE
THE END / 07
THE REST IS
PRIVATE BUSINESS.
ROENNE
Brand identity
Creative direction
Art direction
Campaign imagery
Campaign film
Original music
The Edit Studios / 2026
YOUR TURN.
