THE EDIT STUDIOS
BRANDING / STRATEGY / IDENTITY
I make brands
look like they
have somewhere
important to be.
A LOGO CAN ONLY DO SO MUCH.
I build the rest.
Strategy. Voice. Identity. Art direction.
The decisions that make a brand look intentional, sound unmistakable and behave like the same person in every room.
Because expensive-looking without a point of view is just expensive-looking.
MORE THAN A LOGO /
RATHER THE POINT
THE WHOLE
PICTURE.
A brand is not a logo sitting politely in the corner.
It is the reason the logo looks the way it does. The words beside it. The colours. The typography. The imagery. The attitude. The way you sell. The way people recognise you before they have even read your name.
I build the system behind all of it.
Sometimes that means creating the complete visual identity.
Sometimes it means going deeper - strategy, positioning, voice, behaviour and the visual world that grows from it.
Either way, nothing is chosen simply because “it looked nice.”
Every detail has a job.
Pretty was never the difficult part.”
HOW
DEEP
ARE WE GOING?
You don’t need strategy for the sake of having a strategy deck.
And you don’t need a new logo if the real problem is that nobody knows what your brand stands for.
So there are two ways in.
01/ THE
VISUAL EDIT
The strategy already exists - even if it has never lived in a 47-page document. You know what you sell, who you’re speaking to, what makes you different and where the business is going.
We give it a visual identity worthy of it.
02/ THE
BRAND EDIT
Some of those answers are still fuzzy, changing or suspiciously similar to everyone else’s. Before we decide what the brand should look like, we need to decide what it actually has to say.And yes - the complete visual identity is included. The Brand Edit goes deeper, not in a different direction.
We define the brand. Then we build it.
Some brands need
a wardrobe. Others need
a personality.
CHOOSE YOUR EDIT.
THE VISUAL EDIT / THE BRAND EDIT
01 / THE VISUAL EDIT
THE VISUAL EDIT
COMPLETE VISUAL IDENTITY
You already know what the business is.
Now it needs to look like it knows too.
The Visual Edit is for brands with a clear business, audience and direction that don’t need us to pull the entire thing apart strategically.
They need a visual identity with a point of view - one that feels considered, distinctive and unmistakably theirs.
We build the complete visual language around the brand. Not just the logo, but the system it lives inside: colour, typography, graphic language, imagery, art direction, composition and the details that make everything feel like it came from the same very well-dressed brain.
WHAT WE BUILD
Creative direction
Logo system + brand marks
Colour system
Typography
Graphic language
Imagery + art direction
Layout + composition
Brand world + selected applications
Visual Identity Guide
Professional Brand Asset Library
The concept determines the assets. Your brand may need a monogram, a pattern, custom graphic devices or something we haven’t met yet. We don’t add decorative relatives just to make the family photograph look bigger.
THE RESULT
A complete visual system designed to work beyond the reveal - across your website, social presence, campaigns, packaging, print and wherever the brand goes next.
Not a folder of nice things.
A brand that knows how to dress itself.
$1,850
Typical timeline: approximately 4–6 weeks.
02 / THE BRAND EDIT
THE BRAND EDIT
STRATEGY / VERBAL IDENTITY / VISUAL IDENTITY
You don’t need a prettier brand.
You need a reason for everything.
The Brand Edit is for businesses that need to go beneath the surface - to define what the brand stands for, who it is for, why someone should choose it and how it should show up in the world.
We build the thinking first. Positioning, differentiation, audience, personality, principles and the central idea holding everything together. Then we turn that thinking into a brand people can actually experience - through the words, the behaviour and the complete visual identity.
So the website doesn’t sound like one company while Instagram behaves like another and the logo is somewhere in the corner wondering how it became involved.
WHAT WE BUILD
Brand strategy + positioning
Audience + competitive landscape
Differentiation + value proposition
Brand personality + principles
Central brand idea
Messaging + verbal identity
Tone of voice
Brand behaviour
AI Brand Voice System
Creative direction
Complete visual identity
Brand world + art direction
Brand Book
Voice Guide
AI Voice Kit
Professional Brand Asset Library
Strategy is not there to make the final PDF heavier. Every decision has to earn its place - and eventually show up somewhere people can see, hear or feel it.
THE RESULT
One connected brand system - from what you mean and what you say to how you look and how you behave.
Something your team, designer, copywriter, social media manager and AI can all work from without inventing a slightly different personality every Tuesday.
Not just a brand that looks like you.
A brand that knows who it is.
$3,500
Typical timeline: approximately 8–10 weeks.
THE PROCESS / FROM HERE TO THERE
A method to the madness.
There is, despite appearances, a plan.
We make the important decisions first, build from there and bring you into the process
at the moments that matter. No grand reveal built entirely on crossed fingers.
01 / WE GET ACQUAINTED
Your business. Your audience. Your ambitions. Your references.
The things you love and the things you absolutely do not want anywhere near the premises.
We ask questions. Quite a few of them.
02 / WE FIND THE THREAD
Research becomes direction.
We work out what belongs, what doesn’t and what the brand needs to become
recognisable as itself - before anybody starts choosing fonts because they’re having a moment.
03 / WE BUILD THE WORLD
This is where everything begins to connect.
Strategy and voice where required. Then identity, typography, colour, imagery,
graphic language and art direction - developed as parts of one world rather than a
collection of attractive strangers.
04 / WE EDIT
You see the work at key stages. You tell us what you think. We refine.
Not until there is nothing left to change.
Until there is nothing left that needs changing.
05 / WE HAND YOU THE KEYS
The approved brand becomes a proper working system,
with the guides and professional assets you need to take it into the world.
Beautifully organised, obviously.
We have standards.
SELECTED WORK / 01
ROENNE
Private Business
BRAND IDENTITY / CREATIVE DIRECTION / BRAND WORLD / ART DIRECTION
THE BRAND WORLD / 01
THE PROJECT / 01
THE PROJECT
ROENNE is a fashion brand created from the ground up by The Edit Studios - from first idea to fully realised world.
The name, wordmark and monogram. Colour and typography. Graphic language, imagery and art direction. Each decision built around the same tension: structure and ease.
From there, the identity moved into packaging, digital, campaign imagery, film and original music.
PRIVATE BUSINESS became the first expression of that world - restrained, cinematic and very much on her own terms.
One idea. One visual language. Everything belongs.
THE SYSTEM / 01
PRIVATE BUSINESS
Campaign film / 00:33
Art direction, imagery, motion and original music by The Edit Studios.
You’ve done enough explaining what your brand is supposed to feel like.
Let’s make it obvious.
READY TO LOOK LIKE YOU MEAN IT?
