THE EDIT STUDIOS
THE 48-HOUR EDIT
IMPATIENCE
LOOKS GOOD
ON YOU.
A VERY EXPENSIVE-LOOKING WEBSITE. WITH NONE OF THE CHARACTER BUILDING.
Choose one of my designs. Give me your business, your words, your questionable photographs and whatever is currently happening online.
I handle the copy, imagery, creative direction and build.
48 HOURS LATER, SHE'S YOURS.
THE 48-HOUR EDIT · $1,490 · DONE FOR YOU
WHY?
OF COURSE
YOU CAN
BUILD
YOUR OWN
WEBSITE.
You can also cut your own fringe.
Wix will give you the tools.
AI will give you the words.
Canva will give you approximately 14,000 opportunities to make a regrettable decision.
The problem was never access to the tools.
It's knowing what to do with them.
YES, DARLING. AI CAN MAKE A WEBSITE.
It can also make a woman with seven fingers wearing a Chanel bag backwards.
Tools are having a wonderful year.
Taste remains inconveniently human.
FIRST, PICK THE DRESS.
The 48-Hour Edit starts with one of my existing Wix designs.
Browse the collection, choose your favourite and leave the rest to me.
The difficult decisions
have already been made.
We can misbehave a little.
NONE OF THEM QUITE YOU?
No problem.
if none of the starting designs quite gets you there? Tell me.
Some businesses need a little more interference. If yours does, I’ll tell you what falls outside the 48-Hour Edit, what it will cost, and how much additional time I need.
I am talented. Not supernatural.
CHEAPER EXISTS.
So do polyester suits.
God bless Kevin.
He has Canva Pro and confidence.
There are many Kevins on the internet who would be absolutely delighted to build you a complete website for $100.
Five pages. Contact form. Unlimited revisions. SEO. Probably a logo if you ask nicely.
Kevin is very generous.
The question is whether we trust Kevin with the typography.
Or the copy.
Or the photographs.
Or knowing when to stop adding things.
Kevin has access to exactly the same tools as everyone else.
Unfortunately, Kevin also has opinions.
And somewhere around revision seven, you're going to find yourself looking at a gold gradient button
wondering how your life came to this.
There is nothing wrong with Kevin.
But if you like Kevin's website, you probably won't like mine.
And that's useful information for both of us.
The Edit Studios isn't for the person looking for five pages and a contact form.
It's for the person who understands that when somebody lands on your website, they're deciding what
they think you're worth before they've read half of it.
Because looking expensive is cheaper than being ignored.
Enough about Kevin.
THE EVIDENCE
...luxury is the baseline.
Your brand deserves a runway.
Your brand deserves a runway.
...editorial without the entourage.
Less template. More taste.
Right. Here's the clever bit…
THE EXPENSIVE PART
HAS ALREADY BEEN DESIGNED.
THE 48-HOUR EDIT
You choose the design. I do the work.
$1,490
THE TEMPLATE IS INCLUDED.
Choose one of my Wix designs.
You do not need to buy it separately before booking the 48-Hour Edit.
Already bought one?
Decide within 7 days that you’d rather hand it to me
and your $299 purchase is credited toward the service.
WHAT YOUR $1,490
ACTUALLY BUYS
Besides my excellent opinions.
THE 48-HOUR EDIT
The expensive decisions have already been made.
You choose one of my Wix designs. The template is included in the $1,490. I take it from there.
Copy, tone of voice, imagery, creative direction, build, mobile optimisation, SEO foundations and the technical bits required to get the thing properly dressed and out into the world.
Included:
01/ YOUR EDIT DIRECTION
Before I start touching things.
Before your 48 hours begin, you'll complete my Pre-Edit so I can get properly acquainted with your business, audience, offers, existing brand and general situation.
From there, I create your Edit Direction and moodboard, covering the visual mood, colour, typography and imagery for your website. You approve the direction before I begin.
Because “surprise me” is charming until someone chooses lime green.
02/ WEBSITE COPY
You give me the facts. I make them sound expensive.
You don't need to arrive with polished website copy. You tell me what you do, who it's for, what you're selling and anything I need to know. I write and structure the copy for your included pages around your chosen design.
Headlines, service descriptions, calls to action and all the words required to make people understand what you do, why they should care and what to do next.
Blank Google Doc not required. Opinions welcome.
03/ TONE OF VOICE
No tone of voice? I’ll find one. Preferably yours.
Your website shouldn't sound like ChatGPT attended a networking breakfast.
I establish a clear working tone of voice based on your business, audience and personality, then apply it consistently across the website, so the whole thing actually sounds like you, just on a particularly articulate day.
Professional but approachable has been informed its services are no longer required.
04/ CREATIVE DIRECTION & IMAGERY
No Vogue shoot in Dropbox? Not a crisis.
I curate the visual world of your website using the strongest combination of what you already have, carefully chosen stock and custom AI imagery where appropriate.
That can include AI-twin portraits, branded lifestyle imagery or suitable product visuals, with up to five finished custom AI images included where the website genuinely needs them.
No emergency photoshoot. No cropped wedding photograph pretending to be personal branding.
05/ THE BUILD
This is where it stops being a template.
I take your chosen Edit Studios design and turn it into a finished website built around your business, with your Edit Direction, copy, imagery, colours, typography and content applied throughout.
Up to five core pages are built and polished across desktop and mobile, with navigation, forms, links, buttons and the details that make the whole thing feel considered rather than assembled.
Same architecture. Entirely different woman living in it.
06/ SEO FOUNDATIONS
Google will know you exist.
I set up the SEO foundations across your website, including page titles and descriptions, clean URLs, heading structure, internal links, image alt text and the essential Wix search and indexing settings.
Everything is put in place so your website can be properly understood and indexed by search engines from launch.
Promising you page one on Google would require either clairvoyance or lying, and I don't currently offer either.
07/ DOMAIN, EMAIL & INTEGRATIONS
Yes, I do the boring bits too.
I connect your domain, handle the standard DNS and launch setup, and can configure your Google Workspace business email where needed.
Forms, booking links, newsletter signups, social accounts are connected too, so the website doesn't just look beautiful. It actually knows how to behave.
Standard setup is included. If I open your DNS records and discover three previous developers, seventeen mysterious entries and an email account nobody has accessed since 2019, we've left the realm of standard.
Technical archaeology is another invoice.
08/ THE REVEAL + HANDOVER
Then I give you the keys.
At the end of your Edit, you get The Reveal: your finished website, fully dressed and ready for inspection. You then have 48 hours to send me one consolidated round of reasonable refinements before we finalise and launch.
Once approved, the website is handed over to you with my practical Wix guide, and you have 7 days of post-launch support for any genuine technical issues with the work I've delivered.
Try not to redecorate immediately. Changing your mind is not a technical issue.
BUILT IN WIX
I choose the tools. You hire me for what I do with them.
The 48-Hour Edit is built on Wix, chosen for its design freedom, functionality and because you shouldn't need
a computer science degree to change a photograph after I've left.
YOUR WEBSITE HAS DONE ENOUGH
WAITING FOR SOMEDAY.
Choose the design. Give me 48 hours. I'll handle the rest.
THE 48-HOUR EDIT · $1,490
The website problem could be over by Thursday.
